MODERN MARKETING
Spring 1998
PURPOSE
Assist upgrading the quality of the higher educational process. Exchange
experience in the spheres of teaching marketing, practical application
of the subject; training Belorussian teachers and students.
TARGET GROUP
1. Students of BSEU;
2. Students of the University of Moncton (Canada);
3. Professors of BSEU;
4. Professors of the University of Moncton.
ORGANISATIONAL FORM
Modern Marketing is an educational exchange programme organised by
LC AIESEC Minsk and LC AIESEC Moncton (Universete de Moncton, Canada).
It includes:
1. Lectures and seminars for the students of BSEU, lecturers of BSEU,
Belorussian entrepreneurs run by the Canadian professors.
2. Joint activities of the participants in the branch of the practical
marketing (organisation of the informational-marketing centre in BSEU,
upholding marketing researches, etc.).
ADVERTISING AND PUBLIC RELATIONS CAMPAIGN
1. The project will be held in the close co-operation with Belorussian
State Economic University (International Economic Relations Faculty). This
means that information about it will be spread not only by standard advertising
channels such as newspapers, but also by the university officials (deans,
vice-chancellor, chancellor). Thanks to this every student will have the
information about the project, organisers and sponsors.
2. Series of articles for the business newspapers: Belorusskaya Delovaya,
Belorusski Rynok, Nacionalnaya Economicheskaya Gazeta, Minsk Economic News,
Belorusskaya Gazeta and others; 3. Press-conference. 4. We also plan to
organize series of news reports on Belorussian radio, youth FM radio stations,
Belorussian TV.
For additional information contact OCP
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Abbreviations used in the texts:
BSEU — Belorussian State Economic University;
BSU — Belorussian State University;
BSPA — Belorussian State Polytecnical Academy.
LC — Local Committee;
NC — National Committee.
Latest update: 17.07.97
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