PURPOSE

Analyze the possibilities of securing a company from the non-business risks: "fortifying" an office, protecting a businessman, informational security.

TARGET GROUP

Lecturers 5-7 firms (service providers). Listeners 10-25 entities (small and medium entities)

ORGANISATIONAL FORM

Two-day seminar

PUBLIC RELATIONS CAMPAIN

A. An advertising campaign focused on the students of BSEU, BSU, BSPA.

1. Publication of the series of articles focused on AIESEC activities in the youth newspapers: the newspapers of BSEU, BSU, BSPA, Chyrvonaya Zmena.

B. An advertising campaign focused on the business circles.

1. Series of articles for the business newspapers: Belorusskaya Delovaya, Belorusski Rynok, Nacionalnaya Economicheskaya Gazeta, Minsk Economic News, Belorusskaya Gazeta and others;

2. TV reports in ATN, Svoj Krug.

OPPORTUNITIES

According to our calculations the total number of people involved in the seminar and covered by advertising will be about: Students and young people: not less that 2000 people. Professors and other employees of the higher educational institutions: about 40 people. Businessmen: about 200 people.

Except getting the information on the topic of the seminar you will have an opportunity to advertise yourself including information on TV (in a news report, not as a video strip).

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