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NOVEMBER 1997

 
"Golfstream" Shoot The Bull's Eye. (November 27, 1997)
Whether you like adverts or not, whether you perceive them from newspaper pages, TV screens  with pleasure or you are frustrated when commercials interrupt your favourite soap opera, even if you don't have anything in common with advertising --- still you should know that two Minsk advertising agencies were the best at the prestigious  Moscow's 14th  International Festival of Advertising. Slogan skills and ideas were demonstrated by imagemakers from the USA, Germany, Switzerland, Argentina, Russia and other countries. The word "province" regarding Belarus wasn't used then. 

Minsk advertising agency "Golfstream" produced  great sensation in "Beverages" nomination ( a holly cow for  Russian advert makers ) and took the first  place and a slice of the golden apple ( the main festival's reward that is the golden apple is devided into slices and shared by prizewinners ) for a number of leaflets "Gordon Loves Jonnie Waker". The 3d place in nomination "Facilities, Service" was taken by another Minsk advertising agency "Kryn" for the "delicious" poster "Minsk Wholesale Food Market". The apple from the advertising trea of paradise was picked up by Belarus for the first time. The forbidden fruit is sweet, as it's known. Having tasted it, it's difficult to give up. 

 Yuriy Svyatokum.  

Translated by Oksana Gorshkova. 
"I'll be very gratefull if you could send your remarks on the quality of the translation to oksana_g@usa.net 
 Thank you very much in advance."
 
 
 
 
 
Printed in the newspaper issued in Minsk.
"Vecherny Minsk" electronic variant editor is Nikolai Ilioushenko.
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